For brands, wholesalers & manufacturers

The B2B ecommerce platform built for how B2B actually sells.

The webshop your buyers expect. The email, PDF and EDI orders they still send. All in your ERP, automatically.

Lock in €100/month off your first year
Turis B2B storefront
B2B Webshop
Email / PDF Capture
EDI Orders
Email Marketing
AI Agent & Insights
ERP Integration
4.8/5 on G2
B2B eCommerce category
Trusted by teams shipping orders globally
Naturligolie
Louise Roe
Buddy
To Øl
Petgood
Ergobaby
Eclipse
Lalaby
Witt
Prolog
Heal's
FLSK
Åben
Original Coffee
Fiddle's
Moebe
Ortlieb
Polymer Workshop
Naturligolie
Louise Roe
Buddy
To Øl
Petgood
Ergobaby
Eclipse
Lalaby
Witt
Prolog
Heal's
FLSK
Åben
Original Coffee
Fiddle's
Moebe
Ortlieb
Polymer Workshop
Turis B2B storefront
B2B storefront

Everything your buyers expect from a modern wholesale webshop.

Your customers log in, see the right prices, products, and availability — then place an order within the parameters you set. Built for B2B from the ground up.

Branded buyer login
Every customer logs into a storefront with your branding, your catalog, and their specific pricing.
Customer-specific pricing
Price lists, volume discounts, tiered pricing, currency rules — managed centrally, shown individually.
Smart search & recommendations
Algolia-powered search with 'often bought with' suggestions that help lift basket size.
One-click reorders
Past orders and saved lists drop back into the cart with today's prices and availability.
Sales agent access
Reps log in, switch between assigned accounts, and place orders during visits or trade shows.
Backorders & preorders
Let buyers order products that are out of stock or not yet released. You plan production, they secure allocation.
Multi-market & multi-language
Different catalogs, pricing, and terms per market. Available in 180+ languages.
Net terms & PO support
Buyers add a PO number, pay by invoice or card, and choose from their ship-to address book. Built for B2B.

What about the customers who don't fit a webshop?

Some buyers prefer email or PDF. Big retailers mandate EDI. Reps, marketplaces, and configurators — Turis covers them all.

Email & PDF Orders

Capture orders sent by email, PDF, or spreadsheet. AI validates each line against your live catalog and turns them into structured orders ready for your ERP.

EDI-as-a-Service

We onboard your trading partners, map their schemas, and keep the connections live. EDIFACT, X12, XML — handled by our team, not your IT department.

Custom Channels & API

Sales reps, configurators, marketplaces, internal tools — connect any source through our open API. Every order lands in one place, in one shape.

And the accounts your reps are still working from memory?

Meet Orbit — the CRM built into Turis for your internal sales team.

Give your reps a CRM built right into Turis, so they know which accounts to work, when to reach out, and where the next order is.

  • Next Moves — AI ranks the accounts worth working today, reason attached
  • Order Builder — customer catalog, contracted prices and restrictions, applied automatically
  • Customer Records — maintain themselves from real order and storefront activity
Limited offer · Expires in 30 days

Get your custom quote — lock in €100/month off for your first year.

€1,200 off your first year. No credit card, no obligations.

€100/month off
Your code
Once you're live

More from every customer — and hours back to your team.

Pulse activates dormant accounts. Report Studio shows where the numbers moved and why. Tippy gets the work done — so your team can focus on the conversations that matter.

Growth

Email Marketing Automation

Turn buying signals into automated growth

Pulse turns buying signals — reorder cadence, browse intent, abandoned carts, dormant accounts — into automated email flows.

  • Catches reorder cadence, browse intent, carts, and dormant accounts
  • Build a flow in plain English or pick a suggestion
  • Activate accounts, grow repeat orders, catch churn early
Insights

AI Report Studio

Insights that find you, not the other way around

Report Studio surfaces growth opportunities and churn risk before you go looking. Ask for any report in plain English.

  • AI surfaces growth opportunities, churn risk, and trends
  • Ask in plain English — or pick a tailored suggestion
  • Understand your business without a ticket to BI
Productivity

Tippy AI Agent

An AI teammate that does the work

Tippy is the agentic AI built into Turis — for you and your team. Ask it to do the job and it does the work, not just chats about it.

  • Build brand pages, update data, onboard dealers, run promos
  • Describe the task in plain English — Tippy executes the steps
  • Daily routine work handled, hours back for your team

See Turis catch every order — on your data.

Integrations

Connect Turis to the systems you already use.

Turis sits between your customers and your existing systems to keep orders accurate and moving.

Dynamics Business Central
SAP Business One
Visma
Uniconta
Xero
Infor M3
Rackbeat
Adyen
PayPal
Stripe
Square
HubSpot
Klaviyo
Google Analytics
Mintsoft
Linnworks
Cin7
Brightpearl

And many more — every integration built and maintained by Turis as part of your plan.

Customer stories

What customers say after switching to Turis.

Dynamic pricing at scale

“Using AI in Turis to set up dynamic discounts has blown my mind. I have just set up a promotion for all Heal’s brand products (around 40,000 items) and it was flawless. What a complete game changer. Thank you!”

Jason McKeown
Trade & Interior Design Manager · Heal’s

Growth without headcount

“Turis has been instrumental to our ability to grow without adding headcount. Sales is a relationship game — our reps need to be out there, not wasting their time on data entry. I'd say we've saved on administration to the capacity of at least one full-time sales role.”

Eric Gilham
Chief Digital Officer · To-Øl

Easier means more orders

“By introducing Turis, our customers placed more orders simply because it was much easier for them.”

Mette Antonsen
Founder · AYA&IDA

Beats Shopify on the basics

“With Turis, the interface and the customisation of the site is just so much more straightforward than something like Shopify, which has a billion buttons and 20,000 menus.”

Chris Bell
Head of IT · Planet Eclipse

Your order story, written next.

Use cases

Built around how your category actually sells.

Find yours below — Turis is built for it.

01
Manufacturers & CPG
Long order lines, negotiated pricelists per account, MOQs and pack sizes. Reps sell off the same catalog customers order from.
3.2×rep order velocity
Customer use case examples
SpiriiColumbus MarineOrtliebPlus-PlusWacoreFeldborg Growers
02
Wholesalers & distributors
Hundreds of suppliers in, thousands of resellers out. Multi-warehouse, drop-ship and back-orders — inbound POs and outbound orders captured side by side.
11warehouses, one inventory view
Customer use case examples
WittET Group / CoolshopSyringaTradewell
03
Food & beverage
Weekly POs from retailers, EDI 850/855 with grocery chains, short-dated lots and allergen fields. Turis keeps margin intact when every hour counts.
1,240weekly POs auto-parsed
Customer use case examples
To ØlNaturfriskOriginal CoffeeProlog CoffeeHart
04
Fashion & apparel
Seasonal linesheets, pre-orders, size/color matrices. Turis handles the grid your reps actually sell in.
S/M/Lmatrix orders without spreadsheets
Customer use case examples
PortalOnBrand WorkwearGripGrabBeWiderBrandwell Group
05
Furniture
Long lead times, configurable SKUs, freight quotes. Reps and dealers order from the same catalog with their pricing applied.
Net-30trade terms baked in
Customer use case examples
Heal'sTiptoeMoebe
06
Premium & design brands
Brand-protective storefronts where every pixel reinforces the brand. Curated catalogs and invite-only access for the relationships that matter most.
100%on-brand from login to checkout
Customer use case examples
Heal'sErgobabyAya & IdaPeloton de Paris

Hear it from the teams already shipping with Turis.

“Saved on administration to the capacity of one full-time sales role.”— Eric Gilham · To Øl
“Our customers placed more orders simply because it was easier for them.”— Mette Antonsen · AYA&IDA
“Way more straightforward than Shopify’s billion buttons and 20,000 menus.”— Chris Bell · Planet Eclipse
“Set up dynamic discounts across 40,000 products. Flawless.”— Jason McKeown · Heal’s
“Sales team focuses on larger deals — smaller retailers self-serve.”— Troels Andersen · MOEBE
“Fully automated from order placement to dispatch and invoicing.”— Erik Gustafsson · Buddy Pet Foods
“Intuitive platform, constant further development, outstanding service.”— Anne Kalmutzki · ORTLIEB
“Lets us focus on making great snacks — without the order back-and-forth.”— Caner Atici · Fiddle’s

Stop chasing orders. Start shipping them.

See it running on one of your own orders — or connect a channel yourself and watch it work.

Live product, your order flow, no slide deck.14 days, no credit card needed.From €199/month — no hidden costs.

G2 Spring 2025 badges: High Performer, High Performer EMEA, Best Support, and Users Love Us